WEB AGENT
TurnQuestions intoAnswers AndVisits intoProgress
Help website visitors and employees find what they need through natural, governed conversations—and turn every interaction into insight for a better experience.
Your company
Solutions · Resources · Support
EXPLORE WHAT’S POSSIBLE
The right information. Right when you need it.
Discover solutions, explore resources, and find your next step.
Product guides & resources
Luma Web Agent
Let’s find what you need.
Can you tell me the cost of the product and where I can find that on the site?
Our product is $499/month for standard and $599 for premium. You can find more details and feature breakdowns here:
www.company.com/pricing
Ask in your own words.
↑
See the Conversation in Action.
Step through the interactive tour to see how Luma Web Agent guides a visitor from a question to a next step.
FIND. GUIDE. IMPROVE.
They Came for Answers.
Give Them a Reason to Stay.
THE USUAL EXPERIENCE
Browse. Search. Try again.
WITH LUMA WEB AGENT
Ask. Find. Move forward.
Too much searching
The answer exists. Finding it is the work.
→
Find the Answer
Ask naturally, across languages. Get relevant, governed answers.
A stalled next step
Unanswered questions interrupt the journey.
→
Guide the Next Step
Connect visitors and employees to the right page or next step.
No clear reason why
Traffic alone does not reveal the question.
→
Improve the Next Visit
Use conversation insights to spot gaps and improve content.
WEBSITE + INTRANET
Bring the Right Knowledge
to Every Conversation.
Install the Web Agent where your visitors and employees already look for answers.
Your knowledge. Your scope.
Define its purpose, connect approved knowledge, and guide each audience.
CONVERSATION INSIGHTS
See the Story Behind Every Visit.
Understand what people asked, how the interaction went, and what your website needs to do better.
Success & Failure Rates
Measure completed, failed, and abandoned interactions to see where journeys succeed or stall.
Satisfaction & Duration
Track how users rate the experience and how long they spend in conversation.
Dialogue Summaries
Review a concise account of each conversation and its outcome.
Complete Transcripts
Read the full dialogue to understand the request, response, and follow-up.
Identified Users
Associate conversations with users when they choose to identify themselves.
Returning-User Context
Remember previous interactions to support a more continuous experience.
CONTINUOUS CONTENT IMPROVEMENT
Let Real Questions Shape Better Content.
For an online furniture store, the recurring question is simple:
“Can I return it if it doesn’t fit my space?”
BEFORE
The return policy is missing.
Everyday Lounge Chair
Warm gray · $249
Product details
Dimensions and materials are listed. Return details aren’t.
Agent response
I couldn’t find return details in the website’s content.
AFTER CONTENT UPDATE
The answer is part of the page.
Everyday Lounge Chair
Warm gray · $249
30-day returns
Return unused items in original packaging. Start from your order page.
Agent response
Yes—unused items can be returned within 30 days in their original packaging.
Identify the Gaps
Find recurring questions, missing information, and topics that need more detail or clarification.
Update What Matters
Use dialogue evidence to prioritize website changes and make content easier to find and understand.
Measure the Improvement
Review conversation outcomes after updates to see whether users are getting the answers they need.
Governed AI
Governed AI.
Trusted
Conversations.
Keep conversations grounded in approved content, permissions, and policies. Protect critical information from unauthorized disclosure beyond its environment.
Source-Backed
Permission-Aware
Policy-Guided
BEFORE WE TALK
Your Questions.
Clear Answers.
How is this different from a basic website chatbot?
How is this different from a basic website chatbot?
Luma Web Agent follows the context of a conversation, guides people to relevant information and next steps, and gives your team dialogue summaries, full transcripts, and outcomes to help improve the experience.
Can we use it for employees as well as website visitors?
Can we use it for employees as well as website visitors?
Yes. Install it on a company website or internal intranet, and define the purpose and approved knowledge for that audience. Employee use cases include finding HR policies, IT guidance, and internal resources.
How do we control what it can share?
How do we control what it can share?
Conversations are governed by approved knowledge, permissions, and policies. During your consultation, we can discuss the content boundaries and access requirements for your environment.
What if people ask questions our content does not answer?
What if people ask questions our content does not answer?
Conversation summaries, transcripts, and failed or abandoned interactions help your team identify topics that need more information or clarification. Use those insights to prioritize content updates.
What should we bring to a consultation?
What should we bring to a consultation?
Bring the website or intranet use case you have in mind, a few questions your audience commonly asks, and any content or access requirements. We can use those examples to explore the right scope and next steps.
SIMPLE PRICING
One Web Agent.
One Price.
Bring guided answers and conversation insights to your website or employee intranet.
LUMA WEB AGENT
$499
/month
Illustrative pricing · Final pricing to be confirmed
✓
Natural, multilingual conversations
✓
Website or employee intranet deployment
✓
Governed knowledge and access controls
✓
Conversation insights and returning-user context
NEXT STEPS
See the Web Agent in Action
Let’s explore how your website or intranet can deliver more useful answers, clearer journeys, and better conversation insights.
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